Case Study | Agency Merger: Designing and Delivering an Operating Model for a Large Media Client

Client Background

Hudson&Hayes partnered with a large media client undergoing a merger to design and deliver a comprehensive operating model for the newly formed agency.

The Challenge

Hudson&Hayes provided expertise in Operating Model Design best practices and collaborated with the client to design a new agency operating model with agency leadership. We helped the client define the capability model and identify new, existing, and overlapping capabilities.

Hudson&Hayes Approach

Following the high-level design, we supported the client in understanding implementation considerations for local markets (adapting the model to their local situations) and global teams (creating new global discipline groups and re-framing global enabling functions) as well as alignment with the group/parent company. The challenge was to facilitate the development of the new operating model while refining it to align with the agency's vision and value proposition.

Outcomes

1. Signed off Operating Model Design document
2. Buy-in from agency leadership
3. Successful transition and launch of the new model, leading to a seamless merger of the two companies