AI is changing how organisations operate, bringing both tremendous opportunities and significant challenges. On 22 October 2024, Hudson & Hayes leaders, along with the Digital and AI Community, outlined guiding principles for AI adoption. This collaborative session, led by David Gerouville-Farrell, formed the foundation for Cutting Through the Noise: A Business Leader’s Guide to AI. These principles provide the structure necessary for organisations to realise AI’s potential while effectively navigating its challenges.
AI should support your core business goals, not stand as a separate objective. To deliver tangible value, set AI goals that address specific needs, such as improving customer and employee experiences, improving profitability or creating a competitive edge.
Avoid AI for the sake of AI. Focus on measurable business benefits to ensure every initiative contributes directly to organisational growth.
AI’s use brings ethical concerns like data privacy, fairness, and accountability to the forefront. Create a governance framework that suits your organisation’s specific risk profile. Governance should vary depending on whether your organisation primarily consumes AI (uses external AI products) or builds AI (develops custom solutions). For example, a company that builds AI might emphasise governance around model transparency and ethical training data, while a consumer might prioritise privacy and data protection policies.
AI requires a robust infrastructure. Ensure AI solutions integrate well with existing systems and that interoperability supports a smooth user experience.
Even with AI, there’s always a user at the other end. Involve users in the design phase and focus on creating solutions that address their needs effectively, improving their overall experience.
Many teams lack foundational AI knowledge or expertise in tools. Invest in training programmes from basics to tools like Microsoft Co-Pilot, and consider bringing in partners to support growth.
AI can spark excitement and concern. To manage expectations, develop a communication plan for each stakeholder group, keeping everyone informed as the technology evolves.
AI should enhance, not replace, human work. While some roles may shift, communicate these changes transparently and focus on how AI can augment existing roles.
Moving to a product-focused model can help your organisation keep pace with AI’s rapid development. For example, shifting from traditional to agile workflows may increase your AI adoption speed and responsiveness to market changes.
Ensure AI delivery is accessible to all teams. Develop a clear model aligned with change processes to avoid bottlenecks and make AI adoption practical for every part of the organisation.
Adopting these guiding principles helps organisations navigate AI’s complexities. They offer a pathway for business leaders to integrate AI in ways that are ethical, aligned with strategy, and value-driven.
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